Thursday, December 4, 2008

Barney's is off their rocker.

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So I come home the other day to find the new Barney's catalog on my kitchen table. This is usually a decent event for me because I like to drool over the pretty shoes and handbags that I most certainly can not afford. But this time I notice that the cover of the catalog says "Have a hippie holiday!" This was interesting to me because normally I don't consider $2000 boots in any way a hippie item. Now intrigued, I flipped through the first couple of pages only to come upon the above items. Now, for those of you who cannot read the tiny print. Here is what it says;


"The ultimate hippie jewels. Necklace of fancy handcut diamonds $588,680."

Yes, you just read that right. I think it's safe to round up in this situation and say this necklace costs $600,000! Excuse me? I'm sorry, but in what world does spending over half a million dollars on a necklace make you a hippie?! I'm pretty sure this is actually the exact opposite of every moral and value of true hippies. This is one of the worst Barney's campaigns I've ever seen. The whole point of shopping there is luxury and looking at pretty, but ridiculously over-priced goods. When they start to sell stuff that looks like a 6 year old made it, but actually costs a bajillion dollars, they are missing their target market by alot.

Peace and love

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